Eric Nagel, Author at Eric Nagel

January 16, 2012 Eric Nagel 7Comments

Link Building with Robert Adler

Robert Adler of Microsite Masters (@Bofu2U) presented a session on Link Building at Affiliate Summit West 2012 in Las Vegas.

Adler started his session with a definition of link building that was different than what is normally thought of in the SEO community. SEOers look for links that are keyword rich, and ideally do-follow. Robert, however, will take just about any link.

He then went on to show how a site can move around the SERPs until it settles into its new position, and discussed what metrics may influence ranking.

The different shades of SEOers were defined (white, gray, black) followed by examples of the different types of links you could get back to your site.

This wasn’t your typical link building session, which may have turned off a few attendees (including the one who blamed Robert spamming his forum and wasting 20 minutes out of his day, every day). However, as an affiliate, it’s important to understand the many different types of link builders out there, what tactics they use, and how to compete against them.

Here are my raw notes:

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Conferences

Tags:asw12 Link Builder Robert Adler SEO

January 14, 2012 Eric Nagel 6Comments

How to Quadruple Revenue Using Existing Traffic

Timothy Kerber (CEO of MemberGate Solutions), moderated a panel at Affiliate Summit West 2012 consisting of Mike Allen, (Shopping-Bargains.com), Tim Ash (SiteTuners and author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions) and Jennifer Myers Ward (ebove & beyond) on How to Quadruple Revenue Using Existing Traffic.

Tim, Jennifer & Mike talk about increasing revenue

While the target audience was listed as affiliates / publishers, I personally think merchants who attended got more out of the content, as affiliates can pre-sell then direct the user where to buy, but it’s the merchant who can really increase revenue via cross-sells, upsells and a simple checkout process.

Here are my notes from the session, slightly cleaned up and important parts highlighted

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Conferences

Tags:Affiliate Summit asw12 Jennifer Myers Ward Mike Allen Tim Ash Timothy Kerber

December 26, 2011 Eric Nagel 2Comments

Rel Author Markup For Google Pages

I’ve previously blogged about how to add Rel Author Markup on your Thesis-themed blog, which is great for blogs run by one (or more) people. But what if you have a site that isn’t run by a person, but rather a brand? You can get your brand’s page to be listed as the “author” of the page, and include your logo in the SERPs. Here’s how:

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How To & Tips

Tags:Google SEO

December 21, 2011 Eric Nagel 40Comments

Google Affiliate Network API PHP Script

I was excited when I read Google had released an API for their Affiliate Network, as I wanted to automate pulling sales data from GAN. But I quickly became disheartened when I realized how difficult it is to use.

Since this was for myself, and not a web-based service that would be used by others, the Simple API method of authorization was good enough. After getting it to work with Picasa, but not GAN, I asked for some help and was introduced to the OAuth 2.0 Playground. This showed me the headers I’d need to send, and how OAuth 2.0 works.

For the record: the Google Affiliate Network API does NOT support Simple API Access. You cannot access the service with an API Key and IP locking.

I now have a working script, and have written up step-by-step instructions on how you can pull orders from GAN automatically each day.

This script is not complete, as it’s up to you to do something with the data once you have it. You can also modify the final call to pull advertisers, instead of orders.

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