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Liz Gazer of Growthspurt Media organized the event; Eric Schwarzer also spoke with this presentation, 16 random things you can do to improve your productivity, mindset and achieve bigger goals.
Eric is full of energy, but if you can get him to focus for a minute, you’ll see he’s a true genius (and a great speaker).
Download a PDF of my On-Site SEO presentation from the Affiliate Summit Toronto Meetup Group.
Search Engine Optimization
- On-Site SEO
- You control
- Off-Site SEO
- Other’s control (mostly)
Off-Site SEO
Backlinks
- Page Rank (PR)
- Top-Level Domain (TLD)
- .com
- .edu
- .gov
- Anchor text
- Author
Trust Rank
On-Site SEO
Title Tag
- Shown in the Window or Tab of the Browser
- Used in SERP as Page Title
- Make it unique
- 70 characters maximum
Meta Tags
- Description
- Robots
- Index / Noindex
- Follow / Nofollow
Header Tags
- <h1>… <h6>
- One <h1> per page
- Your most important / stressed keyword
- WordPress: Post title, not blog title
Site Structure
- Header, content, sidebar, footer
- HTML5 new tags
- Article
- Aside
- Header
- Footer
- Nav
- Section
- Summary
Site Speed
- April 9, 2010
- Enable compression
- gzip compression
- Leverage browser caching
- Specify expiration times
- Optimize images
- WordPress Plug-ins
- Fix manually
- .htaccess
<IfModule mod_deflate.c> <FilesMatch "\.(js|css|png)$"> SetOutputFilter DEFLATE </FilesMatch> </IfModule> <IfModule mod_headers.c> # YEAR <FilesMatch "\.(ico|gif|jpg|jpeg|png|flv|pdf)$"> Header set Cache-Control "max-age=29030400" </FilesMatch> # WEEK <FilesMatch "\.(js|css|swf)$"> Header set Cache-Control "max-age=604800" </FilesMatch> </IfModule>
- .htaccess
- PHP’s gzip compression
- php_value output_handler ob_gzhandler
- Google’s mod_pagespeed module
ModPagespeedEnableFilters make_google_analytics_async ModPagespeedEnableFilters collapse_whitespace ModPagespeedEnableFilters extend_cache ModPagespeedEnableFilters rewrite_javascript ModPagespeedEnableFilters rewrite_images ModPagespeedEnableFilters remove_comments ModPagespeedEnableFilters remove_quotes ModPagespeedEnableFilters trim_urls ModPagespeedEnableFilters inline_css ModPagespeedCssInlineMaxBytes 2048
Microformats / Rich Snippets
- Labeled HTML elements
- Uniform structure to data
- Helps search engines read your data
- Schema.org
- Microsoft
- Yahoo
- Types
- Creative works (book, movie, etc)
- Audio, Image, Video objects
- Event
- Person
- Place (Local business, restaurant, etc)
- Product
- Review
- Recipe
- Breadcrumb