After the intro sessions at Affiliate Summit (First Timers Guide
and How to Pitch Your Company
), the first session I attended was Industry Clash: Balancing CPS & CPA Marketing
featuring Ian Fernando (CPA), Jason Rubacky (CPS), Logan Thompson (both) and moderated by Greg Hoffman.
Even if you understand all the technical aspects of starting an affiliate website, and understand how to get traffic to the site, something many affiliates struggle with is choosing an offer. There are thousands of merchants waiting for you to partner with them and to have you start promoting their products or services. I asked a handful of successful affiliates how they choose an offer to promote: